Unified DM inbox
Instagram direct messages arrive in the same workspace as WhatsApp, Facebook and email — no separate app to check.
Handle Instagram DMs like every other customer conversation.
Bring Instagram messages and comment replies into your team inbox, with routing, tags and CRM context attached automatically.
Key features of Instagram
Comment-to-DM handoff
Turn public comments into trackable conversations without losing the context of the original post.
Story mentions and reactions
Keep story replies and reactions visible to the team so quick engagement doesn't get missed.
Connected to CRM and automation
Instagram contacts link to the same customer record used across every other channel, so follow-up stays consistent.
Pricing
Plans that grow with your customer operation.
Start lean, add channels and contacts as you scale. Meta message fees are billed at cost. Annual billing saves on every paid plan.
Starter
$54/ month
or $45/mo billed annually
3 users
Engage
$139/ month
or $131/mo billed annually
5 users
Scale
$233/ month
or $223/mo billed annually
10 users
Enterprise
Custom
Tailored for corporate businesses needing regulatory compliance
Custom
| Feature | Starter | Engage | Scale | Enterprise |
|---|---|---|---|---|
| General | ||||
| Price (USD / month) | $54 | $139 | $233 | Custom |
| Price (annual, USD/mo equiv.) | $45 | $131 | $223 | Custom |
| Best for | F&B, retail, clinics, tuition, SMEs | Growing businesses needing multichannel + AI | Multi-outlet businesses | Corporate businesses needing regulatory compliance |
| Omnichannels | ||||
| Users included | 3 | 5 | 10 | Custom |
| Extra users (USD/mo) | $12 | $13 | $16 | Custom |
| WhatsApp Business API | Yes | Yes | Yes | Yes |
| Multi-channel (Instagram, Facebook, Telegram, TikTok, +10 more) | — | Yes | Yes | Yes |
| WhatsApp numbers Connected | — | 1 | Multiple | Multiple |
| Messaging | ||||
| Monthly active contacts (MAU) | 1,000 | 5,000 | 10,000 | Custom |
| Add-on MAU | $8/100 MAU | $8/100 MAU | $8/100 MAU | Custom |
| Maximum Broadcast messages | 15,000/mo | Unlimited | Unlimited | Unlimited |
| Meta message fees (marketing $0.0732/msg etc.) | At cost | At cost | At cost | At cost + volume discount |
Prices in USD. WhatsApp conversation and message fees are charged at cost (e.g. marketing messages at $0.0732/msg) and may include volume discounts on Enterprise.
Instagram is a sales channel, not just a marketing one
For many brands, Instagram DMs are where product questions, order issues and collaboration requests actually arrive. Managing that from the native app means no ownership, no history and no connection to the rest of the business. mobitech brings Instagram into the same shared inbox as your other channels.
Agents reply from one dashboard, with labels and internal notes attached to every thread — the same workflow your team already uses for WhatsApp or email.
Keep the conversation connected to the customer record
When an Instagram follower becomes a customer, their DM history stays linked to their CRM profile. If they later message on WhatsApp or email, the team sees the full picture rather than starting over.
Pair Instagram with [AI agents](/ai-agents) to handle common questions instantly, and escalate anything that needs a human with full context attached.
One inbox for every social channel
Instagram works alongside [Facebook](/facebook), [Threads](/threads) and [TikTok](/tiktok-business-messaging) in the same omnichannel workspace, so social support scales without adding a tool for every platform.
Supervisors get one queue view across all social channels instead of switching between native apps to check response times.
FAQ
Frequently asked questions
01Can mobitech manage both Instagram DMs and comments?+
Yes. Direct messages and comment replies can both be routed into the shared inbox, with comments escalated into tracked DM conversations when needed.
02Does Instagram connect to the same CRM as other channels?+
Yes. Instagram contacts update the same customer record used across WhatsApp, Facebook, email and every other connected channel.
03Can AI agents reply on Instagram?+
Yes. AI agents can handle common Instagram questions instantly and hand off to a human with full context when needed.
Get started
Discuss your business needs with our team.
Join businesses worldwide using mobitech to unify customer conversations, automate workflows and grow with confidence.