DMs in the shared inbox
X direct messages land alongside WhatsApp, Instagram and email, with the same assignment rules.
X
Handle X DMs with the same structure as your other channels.
Bring X direct messages into your shared inbox, with routing, ownership and CRM context attached to every conversation.
Key features of X
Fast public-to-private handoff
Move a public mention into a tracked DM conversation without losing the original context.
AI-assisted first response
Acknowledge messages instantly with an AI agent, then hand off to a human when needed.
Connected customer record
X contacts link to the same CRM profile used across every other channel your business runs.
Pricing
Plans that grow with your customer operation.
Start lean, add channels and contacts as you scale. Meta message fees are billed at cost. Annual billing saves on every paid plan.
Starter
$54/ month
or $45/mo billed annually
3 users
Engage
$139/ month
or $131/mo billed annually
5 users
Scale
$233/ month
or $223/mo billed annually
10 users
Enterprise
Custom
Tailored for corporate businesses needing regulatory compliance
Custom
| Feature | Starter | Engage | Scale | Enterprise |
|---|---|---|---|---|
| General | ||||
| Price (USD / month) | $54 | $139 | $233 | Custom |
| Price (annual, USD/mo equiv.) | $45 | $131 | $223 | Custom |
| Best for | F&B, retail, clinics, tuition, SMEs | Growing businesses needing multichannel + AI | Multi-outlet businesses | Corporate businesses needing regulatory compliance |
| Omnichannels | ||||
| Users included | 3 | 5 | 10 | Custom |
| Extra users (USD/mo) | $12 | $13 | $16 | Custom |
| WhatsApp Business API | Yes | Yes | Yes | Yes |
| Multi-channel (Instagram, Facebook, Telegram, TikTok, +10 more) | — | Yes | Yes | Yes |
| WhatsApp numbers Connected | — | 1 | Multiple | Multiple |
| Messaging | ||||
| Monthly active contacts (MAU) | 1,000 | 5,000 | 10,000 | Custom |
| Add-on MAU | $8/100 MAU | $8/100 MAU | $8/100 MAU | Custom |
| Maximum Broadcast messages | 15,000/mo | Unlimited | Unlimited | Unlimited |
| Meta message fees (marketing $0.0732/msg etc.) | At cost | At cost | At cost | At cost + volume discount |
Prices in USD. WhatsApp conversation and message fees are charged at cost (e.g. marketing messages at $0.0732/msg) and may include volume discounts on Enterprise.
X conversations deserve the same structure as any other channel
Customer service on X often starts as a public reply and moves into DMs. Without a shared system, that handoff has no ownership and no record. mobitech brings X direct messages into the same inbox as your other channels, so nothing depends on one person's personal login.
Conversations are assigned, tagged and tracked the same way as WhatsApp or Facebook messages, with supervisors able to see queue depth across every channel at once.
Fits alongside Threads for the same audience
Many brands run X and [Threads](/threads) as parallel channels to the same audience. mobitech treats both consistently, so routing rules and reporting apply the same way across each.
That reduces the operational overhead of running multiple short-form social channels with separate tools.
One customer view across social and messaging
A customer who reaches out on X and later messages on WhatsApp is recognised as the same person, with both conversations attached to their [CRM](/crm) record.
That continuity helps support teams avoid asking customers to repeat context they've already provided elsewhere.
FAQ
Frequently asked questions
01Can mobitech turn a public X mention into a tracked DM conversation?+
Yes. Public replies can be escalated into a tracked, owned direct message conversation without losing the original context.
02Does X share a customer record with other social channels?+
Yes. A contact who reaches out on X is tracked as the same customer across Threads, Instagram and other channels.
03Can AI agents respond to X DMs?+
Yes. AI agents can acknowledge messages instantly and hand off to a human when needed.
Get started
Discuss your business needs with our team.
Join businesses worldwide using mobitech to unify customer conversations, automate workflows and grow with confidence.