Unified inbox
Threads conversations sit alongside Instagram, X and Facebook in the same shared workspace.
Threads
Bring Threads conversations into your team inbox.
Route Threads replies and DMs the same way as WhatsApp and Instagram, with ownership, tags and CRM context on every conversation.
Key features of Threads
Ownership per conversation
Every reply or DM gets assigned to an agent, so nothing depends on one person checking the app.
AI-assisted responses
Handle common questions instantly with an AI agent, escalating to a human when judgement is needed.
Connected to CRM
Threads contacts update the same customer record used across every other channel.
Pricing
Plans that grow with your customer operation.
Start lean, add channels and contacts as you scale. Meta message fees are billed at cost. Annual billing saves on every paid plan.
Starter
$54/ month
or $45/mo billed annually
3 users
Engage
$139/ month
or $131/mo billed annually
5 users
Scale
$233/ month
or $223/mo billed annually
10 users
Enterprise
Custom
Tailored for corporate businesses needing regulatory compliance
Custom
| Feature | Starter | Engage | Scale | Enterprise |
|---|---|---|---|---|
| General | ||||
| Price (USD / month) | $54 | $139 | $233 | Custom |
| Price (annual, USD/mo equiv.) | $45 | $131 | $223 | Custom |
| Best for | F&B, retail, clinics, tuition, SMEs | Growing businesses needing multichannel + AI | Multi-outlet businesses | Corporate businesses needing regulatory compliance |
| Omnichannels | ||||
| Users included | 3 | 5 | 10 | Custom |
| Extra users (USD/mo) | $12 | $13 | $16 | Custom |
| WhatsApp Business API | Yes | Yes | Yes | Yes |
| Multi-channel (Instagram, Facebook, Telegram, TikTok, +10 more) | — | Yes | Yes | Yes |
| WhatsApp numbers Connected | — | 1 | Multiple | Multiple |
| Messaging | ||||
| Monthly active contacts (MAU) | 1,000 | 5,000 | 10,000 | Custom |
| Add-on MAU | $8/100 MAU | $8/100 MAU | $8/100 MAU | Custom |
| Maximum Broadcast messages | 15,000/mo | Unlimited | Unlimited | Unlimited |
| Meta message fees (marketing $0.0732/msg etc.) | At cost | At cost | At cost | At cost + volume discount |
Prices in USD. WhatsApp conversation and message fees are charged at cost (e.g. marketing messages at $0.0732/msg) and may include volume discounts on Enterprise.
Treat Threads as a real support and sales channel
As Threads grows alongside Instagram, customer conversations increasingly start there too. mobitech connects Threads into the same shared inbox as your other channels, so replies get owned, tracked and followed up rather than handled ad hoc from a personal account.
This keeps response quality consistent as the channel grows, without needing a separate tool just for Threads.
Shares infrastructure with Instagram and X
Because Threads is closely tied to [Instagram](/instagram), and functions similarly to [X](/x), mobitech applies the same routing and reporting model across all three — one queue view instead of three separate apps.
Supervisors can compare response times and volume across every social channel from a single dashboard.
Built for growing social-first brands
Brands that lead with social content often see support questions arrive faster on newer platforms like Threads. mobitech's [AI agents](/ai-agents) help absorb that volume without adding headcount.
Talk to our team about connecting Threads alongside your existing Instagram and Facebook setup.
FAQ
Frequently asked questions
01Does Threads use the same inbox as Instagram?+
Threads conversations join the same shared inbox as Instagram, Facebook and X, with consistent routing rules.
02Can I track response times specifically for Threads?+
Yes. Reporting can break down volume and response time per channel, including Threads.
03Can AI agents handle first replies on Threads?+
Yes. Common questions can be answered instantly, with escalation to a human when needed.
Get started
Discuss your business needs with our team.
Join businesses worldwide using mobitech to unify customer conversations, automate workflows and grow with confidence.